Accounting Firms Pivot to Tech-Driven Strategic Value in 2026
• Technology as table stakes: Industry experts and practitioners agree that the technology landscape will define success for accounting firms in 2026 , with AI and automation now embedded across core workflows rather than piloted on the side. • Shift toward strategic finance partnerships: Firms are leveraging data analytics and AI to move beyond compliance services and into trusted advisor roles , supporting CFOs and financial executives with forward-looking insights. • AI fluency in finance leadership: The latest executive reports highlight AI and disciplined digital growth as top priorities for most finance functions, underscoring the expectation that accounting teams will not only use technology but also shape strategy with it. Trends making headlines 1. AI and automation transform delivery models AI adoption across professional services has nearly doubled, with a majority of accountants now using generative AI tools in daily workflows. However, firms are still refi...